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Our owner has long searched for a place to shop where she could find a curation of durable yet fashionable pieces that could be worn multiple ways.

With a degree in Elementary Education, owner Holly Fenoglio loved her job teaching. Still, she found herself "hitting the high spots" in life with her family, so she decided to step out of the classroom so that she could focus on her family and play a more active role in their equine business as well.

Family life is busy for Holly. She and her husband Tony have four children and run a small equine breeding business.

Still searching for that elusive "one-stop-shop," the thought crossed her mind to open up a boutique herself, thinking if she is looking for a "different" type of boutique, there probably other women doing the same.

After much thought and prayer, Grace & Grit Boutique was birthed as an online-only boutique. Online-only quickly grew to online, plus having a boutique trailer and setting up at different events.

Within 6 months of starting up, she opened the doors to the first storefront of Grace & Grit Boutique in beautiful, historic downtown Nocona, Texas.

Holly still strives to provide a curation of rugged, durable, quality, comfortable pieces that you can wear day or night; running errands or going out on a date night.

Holly has always wanted to do more with her boutique than "just" sell clothes and truly believes that Grace & Grit is God's platform to be a blessing to others.

She has started Shop for Scholarships, where 10% of all purchases on the first Wednesday of every month go toward scholarships for graduating high seniors in Montague County for that school year.

She also gives to a variety of other charities, and organizations, and non-profits. She also hosts various monthly gatherings in-store such as Painting with a Twist evening, Sip & Shop events, to name a few.

Our mission is to celebrate our southern roots through our western collection and modern designs that redefine casual wear.

We believe that flexible styles and quality materials are the real luxury.

We want your look to match your confidence and appeal at every occasion - from cheering your child on from the sidelines of a soccer game to teaching your 8th grade class - every occasion is a moment worth celebrating.